NIOD Goes Transatlantic with OOH in London and NYC
Pack London executed an ambitious Out-of-Home (OOH) campaign spanning London and New York City for NIOD, leveraging a mix of static and digital formats to generate maximum visibility and brand engagement.
A Strategic Multi-City Approach
Our campaign focused on high-impact placements in two of the world’s most dynamic cities:
London:
- Static 6-Sheet Bus Shelters: Placed in key commuter zones, delivering consistent brand messaging to daily travellers.
- 48 Sheet Billboards: Commanding attention with large-scale visuals on main roads and high-traffic areas.
- London Underground 4-Sheets: Engaging commuters in the busy tube network, offering frequent touchpoints throughout their journeys.
- Wrapped Taxis: Turning London’s iconic black cabs into mobile billboards, showcasing the brand across the city’s bustling streets.
New York City:
- Digital & Static Bus Shelters: Combining bright digital displays with traditional posters to create a dynamic mix of messaging in prime locations.
- Digital Newsstands: Engaging pedestrians with targeted ads through high-visibility digital screens in busy neighbourhoods.
Why This Campaign Worked
By blending static and digital formats, our campaign achieved:
- High Frequency & Reach: Across multiple touchpoints, ensuring the brand was seen by commuters, tourists, and locals alike with a total 62 Million Campaign Impressions.
- Strategic Placement: Leveraging high-footfall areas such as shopping districts, business hubs, and transport networks to maximise engagement.
- Brand Consistency Across Markets: Adapting the creative approach to suit local audiences while maintaining a unified brand voice.
The Impact
The campaign generated widespread awareness, with the dual-city strategy offering the brand a transatlantic presence. The combination of static visibility and digital versatility allowed us to tailor messaging and achieve a memorable, impactful campaign.
Looking to create a campaign with international impact? Contact Pack London to bring your brand vision to life!
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