Chalk Stencils

Chalk stencil advertising is a creative, eco-friendly, and street-level marketing technique that transforms pavements, sidewalks, plazas, and urban spaces into eye-catching branded messages. Using biodegradable, temporary chalk-based materials, this format delivers impactful, cost-effective, and high-engagement campaigns that naturally blend into the cityscape.

Why Choose Chalk Stencil Advertising?

• • Eco-Friendly & Temporary – Made from biodegradable, non-permanent chalk, these ads naturally fade over time or can be removed easily.

• • Highly Cost-Effective – Compared to traditional OOH, chalk stencils offer low-cost, high-reach brand visibility.

• • Strategic Street-Level Placement – Ideal for pavements, sidewalks, high-footfall areas, event spaces, and retail zones, ensuring organic engagement.

• • Custom & Creative Designs – From brand logos and messages to interactive call-to-actions, chalk stencils offer limitless creative flexibility.

• • Perfect for Guerrilla Marketing – Surprise and engage audiences in unexpected locations, creating a buzz without the need for traditional billboards.

• • Social & Shareable – Unique sidewalk branding encourages organic social media sharing and public interaction.

Make Your Mark: The Sustainable Way

Chalk stencil advertising is a subtle yet impactful OOH format that allows brands to connect with audiences directly at street level. Whether you’re promoting a new product, an event, or a brand activation, chalk stencils offer a playful, creative, and responsible way to engage.

See it in action: the Lost In Light full-service campaign and Athletic Brewing at the London Marathon.

Ready to take your message to the streets? Contact us today to plan your chalk stencil campaign!

Frequently asked questions

What is chalk stencil advertising?

Chalk stencils spray temporary branded messages onto pavements, a playful guerrilla format that washes away naturally.

Where do you run chalk stencil advertising campaigns?

We run campaigns worldwide, from London, Birmingham, Manchester, Glasgow and Dublin to New York, Paris, Milan, Tokyo, Shanghai and Dubai, and many more cities besides. Wherever your audience is, we can plan a campaign there.

How much does chalk stencil advertising cost?

Every campaign is priced to brief. The cost of chalk stencil advertising depends on the locations, the number of sites, how long the campaign runs and production. Send your brief via the contact form and the team will come back with options and pricing.