Carhartt Takes Over London’s Streets
We launched a striking street advertising campaign for Carhartt in central London, utilising billboards and wrapped kiosks in key arts and culture hotspots including Tottenham Court Road, Holborn, Warren Street, Mornington Crescent and London Fields. These strategic placements ensured maximum visibility and engagement with the brand’s target audience.
Where Workwear Meets Culture
The placements were chosen to put Carhartt in the middle of the capital’s arts and culture hotspots: Tottenham Court Road, Holborn, Warren Street, Mornington Crescent and London Fields. That is exactly where the brand’s audience of creatives, makers and streetwear devotees lives, works and socialises.
- Billboards: Large-scale visuals on main roads and junctions, giving the campaign scale and unmissable presence.
- Wrapped News Kiosks: Street-level placements at eye height, weaving the brand into the everyday fabric of the city.
Built to Last
Carhartt built its name on durability and utility, and the creative carried that same straight-talking confidence. The result felt less like advertising and more like the brand simply belonging to the streetscape, which is exactly where a label like this wants to live.
Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.
