MUPIs

MUPI (Mobilier Urbain pour l’Information) advertising is a high-impact out-of-home (OOH) format, using freestanding, eye-level digital or static displays in key urban locations. Positioned in high-footfall areas such as shopping districts, transport hubs, and busy city streets, MUPIs ensure maximum visibility and audience engagement.

Why Choose MUPI Advertising?

• • Strategic Placement
    Located in pedestrian-heavy areas, ensuring high engagement and brand recall.

• • Eye-Level Impact
    Positioned at the perfect height for maximum visibility to passersby.

• • Static & Digital Options
    Choose from traditional poster formats or dynamic digital screens for real-time messaging.

• • Cost-Effective & Versatile
    Ideal for brand awareness, product launches, and event promotions.

• • Day & Night Exposure
    Backlit and digital MUPIs provide 24/7 visibility, keeping your brand in the spotlight.

Engage Your Audience in Prime Locations

MUPIs are an effective way to connect with urban audiences in a sleek and modern format. Whether you want to increase brand awareness, drive footfall, or deliver time-sensitive messaging, we’ll help you find the best MUPI locations to amplify your campaign.

Ready to stand out in the city? Contact Pack London today to plan your MUPI advertising campaign!

See it in action: Wolford’s four-city rollout.

Frequently asked questions

What is MUPI advertising?

MUPIs are free-standing street panels, paper or digital, positioned on pavements and pedestrian areas at eye level in the heart of the city.

Where do you run MUPI advertising campaigns?

Worldwide. Our work spans the UK and Ireland, Europe, North America and Asia, from London, Leeds and Edinburgh to Los Angeles, Barcelona, Berlin and Seoul, and we can activate campaigns in most major cities.

How much does MUPI advertising cost?

Every campaign is priced to brief. The cost of MUPI advertising depends on the locations, the number of sites, how long the campaign runs and production. Send your brief via the contact form and the team will come back with options and pricing.