Out-of-Home Advertising in Paris

Wide boulevards, relentless footfall and architecture money cannot buy. We plan, produce and install Paris campaigns end to end. One brief, one team, from creative through to installation.

Stella McCartney out-of-home campaign at Galeries Lafayette, Paris - Pack London — Stella McCartney, Galeries Lafayette Paris

4M+Journeys made on the Métro every single day

70M+Passengers through Charles de Gaulle airport a year

100K+Pedestrians on the Champs-Élysées every day

Wallscapes in Paris - Pack London out-of-home advertising — Wallscapes

LARGE FORMAT

Large-Scale Impact

For sheer presence, nothing beats the city's large-format inventory. Building wraps turn Haussmann facades into landmarks in their own right. Wallscapes like the huge Lafayette Haussmann wall put your brand above some of the busiest shopping streets in Europe, and elevated billboards hold the skyline on the key routes into the city.

Billboard takeovers in Paris - Pack London out-of-home advertising — Billboard takeovers

Building wraps in Paris - Pack London out-of-home advertising — Billboard takeovers

Métro digital 6-sheets in Paris - Pack London out-of-home advertising — Métro digital 6-sheets

COMMUTER

Metro & The Daily Commute

The Métro is the beating heart of Parisian out-of-home. Digital 6-sheets run through the busiest interchanges, full station entrance takeovers own the walk-in, and bus wraps carry the message above ground. Add the XXL digital towers at Charles de Gaulle airport and you reach Paris from touchdown to doorstep.

Métro entrance takeovers in Paris - Pack London out-of-home advertising — Métro entrance takeovers

Bus wraps in Paris - Pack London out-of-home advertising — Métro entrance takeovers

Four million Métro journeys a day.
One brief to reach them.

Roadside 6-sheet networks in Paris - Pack London out-of-home advertising — Roadside 6-sheet networks

ROADSIDE & RETAIL

Own The Streets

Day-to-day visibility comes from the networks: 6-sheet street panels, static and scrolling, the city's famous kiosks, digital screens out at La Défense, and retail networks inside Galeries Lafayette and Printemps for point-of-purchase reach. These are the formats Parisians pass every single day, and they build frequency fast.

Kiosk networks in Paris - Pack London out-of-home advertising — Kiosk networks

La Défense digital network in Paris - Pack London out-of-home advertising — Kiosk networks

Mirrored installations in Paris - Pack London out-of-home advertising — Mirrored installations

GUERRILLA & AMBIENT

Moments That Stop The City

When a launch needs more than media space, we build moments. Mirrored installations that pull crowds and cameras. Building projections after dark. Chalk stencils and floor graphics underfoot. Digital LED bikes and ad trucks that take the creative to wherever the audience happens to be.

Building projections in Paris - Pack London out-of-home advertising — Building projections

Chalk stencils in Paris - Pack London out-of-home advertising — Building projections

Theory door-to-door magazine drops in London and Paris - Pack London — Theory, door-to-door magazine drops in London and Paris

CASE STUDIES

Recent Paris Work

Stella McCartney set the tone with a three-city luxury campaign across Paris, London and New York: read the case study.

Theory delivered door-to-door magazine drops across London and Paris, straight into the right hands: see how it worked.

Paris can be the whole campaign, or one city in a worldwide story.

Ready to take over Paris?
Let's plan your campaign.

Frequently asked questions

What out-of-home formats can we book in Paris?

Everything on this page: billboards, building wraps and wallscapes, Métro digital 6-sheets and full station takeovers, bus wraps, airport advertising at Charles de Gaulle, roadside 6-sheet networks, kiosks and retail digital screens, plus guerrilla formats such as building projections, mirrored installations, chalk stencils, floor stickers, LED bikes and digital ad trucks.

Do you produce and install Paris campaigns yourselves?

Yes. We handle the whole campaign end to end: planning, format selection, print production, installation and post-campaign photography. One brief, one team, from creative through to the street.

Can Paris be one leg of a multi-city campaign?

Absolutely. Stella McCartney ran Paris alongside London and New York, and Theory paired Paris with London. We plan, produce and install campaigns worldwide, so one brief can cover every market on your list.

How do we get a quote for out-of-home advertising in Paris?

Send your brief through our contact form with your objectives, preferred formats and dates. We will come back with a tailored plan and recommendations for your budget.