Clean Stencils (Reverse Graffiti)

Clean stencil advertising, also known as reverse graffiti, is a sustainable and innovative OOH format that transforms dirty pavements, sidewalks, walls, and urban surfaces into eye-catching brand messages, using only water and stencils. By power-washing designs onto surfaces, this method creates a striking, eco-friendly, and permission-free way to advertise in high-footfall areas.

Why Choose Clean Stencil Advertising?

• • 100% Eco-Friendly & Sustainable – No paint, no chemicals, just water and a stencil, making it a completely green advertising solution.

• • Highly Cost-Effective – A long-lasting, budget-friendly alternative to traditional OOH advertising.

• • Strategic High-Footfall Placement – Perfect for pavements, sidewalks, pedestrian zones, underpasses, and urban walkways, ensuring organic visibility.

• • Unique & Attention-Grabbing – The contrast between cleaned and uncleaned areas makes the message pop in a natural, unexpected way.

• • Guerrilla Marketing Potential – Reverse graffiti thrives on urban creativity, allowing brands to make a bold statement in unexpected locations.

• • Long-Lasting Impact – Depending on the environment, clean stencils can remain visible for weeks or even months, offering extended brand exposure.

• • Social & Shareable – The novelty and artistry of reverse graffiti naturally encourage social media shares and public interest.

A Clean & Creative Way to Advertise

Clean stencil advertising is an eco-conscious, disruptive marketing tool that allows brands to engage with audiences without leaving a footprint. Whether for a campaign launch, awareness initiative, or experiential activation, this format delivers high-impact, sustainable brand visibility.

 

Ready to make your mark without leaving one? Contact us today to plan your clean stencil advertising campaign!

Frequently asked questions

What is clean stencils and reverse graffiti?

Clean stencils, also called reverse graffiti, pressure-wash your message into dirty pavements, creating adverts by cleaning rather than adding anything.

Where do you run clean stencils and reverse graffiti campaigns?

Worldwide. Our work spans the UK and Ireland, Europe, North America and Asia, from London, Leeds and Edinburgh to Los Angeles, Barcelona, Berlin and Seoul, and we can activate campaigns in most major cities.

How much does clean stencils and reverse graffiti cost?

Every campaign is priced to brief. The cost of clean stencils and reverse graffiti depends on the locations, the number of sites, how long the campaign runs and production. Send your brief via the contact form and the team will come back with options and pricing.