Clarks PACE: A High-Energy Global Launch Across London & New York City
We partnered with Clarks to launch their new PACE shoe range – an energetic, movement-focused line designed to celebrate comfort, style and everyday momentum. To match the energy of the product, we delivered a fast-paced, high-impact Out of Home campaign across London and New York City, rolling out in two phases: a teaser reveal and a hero launch burst.
The result? A global takeover that put PACE at the centre of culture, commerce and commuter life.
A Two-Phase Rollout Built for Anticipation & Impact
Teaser Phase
We kicked off with a disruptive teaser burst designed to spark buzz and early intrigue. Minimal copy, striking visuals and bold colour blocking created a recognisable motif that appeared across both cities before the final reveal.
Main Campaign Launch
Once the intrigue had landed, we unleashed the full creative, delivering scale, clarity and repetition across high-traffic pedestrian, commuter and retail hotspots.
Multi-Format Strategy Across Two Global Fashion Capitals
To ensure PACE was impossible to miss, we deployed a powerful mix of formats built for frequency, dominance and cultural relevance.
LONDON
- Bus Shelters delivering high-frequency street-level visibility
- Westfield London & Westfield Stratford 6-Sheets and Digital Spectaculars reaching premium retail audiences
- Oxford Street Digital Spectacular providing iconic central London impact
- London Underground 6-Sheets saturating commuter pathways
NEW YORK CITY
- Bus Shelters across Manhattan, Brooklyn and Soho
- Prime retail hubs including downtown shopping corridors
- Digital Trucks covering key fashion, arts and nightlife neighbourhoods
Across both markets, the creative strategy ensured consistency, brand recall and bold visibility from morning commuters to late-night city explorers.
117 Million Impressions & Massive Cultural Reach
With a thoughtfully sequenced strategy and placements in the most influential districts of both cities, the PACE campaign delivered:
- 117 million+ impressions globally
- High-frequency exposure in commuter and retail environments
- Extensive coverage in areas popular with Gen Z, young professionals and culture-focused consumers
- Strong brand recognition throughout the launch period
The result was a fast-paced, culturally integrated campaign that matched the energy of the product and embedded PACE firmly into the daily journeys of millions.
A Launch That Moves at the Speed of PACE
From London’s major retail arteries to New York’s creative neighbourhoods, the Clarks PACE launch delivered scale, movement and momentum – exactly what the new footwear range represents.
This multi-format global activation is a powerful example of how Out of Home, street media and digital amplification can come together to create a launch that is everywhere your audience moves.
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