[19 July 2024]

NIOD Goes Transatlantic with OOH in London and NYC

OOH, Taxi, Taxi Wrap, Billboard, London, NIOD, Roadside
DOOH, Digital Newsstands, NYC, Roadside
OOH, Taxi, Taxi Wrap, Billboard, London, NIOD, Roadside
OOH, DOOH, Digital Bus Shelter, D6, Bus Shelter, NYC, NIOD, Roadside
OOH, Bus Shelter, London, NIOD, Roadside
OOH, London Underground, 4-Sheets, Commuter, NIOD, Beauty
OOH, Bus Shelter, NYC, NIOD, Roadside

Pack London executed an ambitious Out-of-Home (OOH) campaign spanning London and New York City for NIOD, leveraging a mix of static and digital formats to generate maximum visibility and brand engagement.

A Strategic Multi-City Approach

Our campaign focused on high-impact placements in two of the world’s most dynamic cities:

London:
  • Static 6-Sheet Bus Shelters: Placed in key commuter zones, delivering consistent brand messaging to daily travellers.
  • 48 Sheet Billboards: Commanding attention with large-scale visuals on main roads and high-traffic areas.
  • London Underground 4-Sheets: Engaging commuters in the busy tube network, offering frequent touchpoints throughout their journeys.
  • Wrapped Taxis: Turning London’s iconic black cabs into mobile billboards, showcasing the brand across the city’s bustling streets.
New York City:
  • Digital & Static Bus Shelters: Combining bright digital displays with traditional posters to create a dynamic mix of messaging in prime locations.
  • Digital Newsstands: Engaging pedestrians with targeted ads through high-visibility digital screens in busy neighbourhoods.

Why This Campaign Worked

By blending static and digital formats, our campaign achieved:

  • High Frequency & Reach: Across multiple touchpoints, ensuring the brand was seen by commuters, tourists, and locals alike with a total 62 Million Campaign Impressions.
  • Strategic Placement: Leveraging high-footfall areas such as shopping districts, business hubs, and transport networks to maximise engagement.
  • Brand Consistency Across Markets: Seamlessly adapting the creative approach to suit local audiences while maintaining a unified brand voice.

The Impact

The campaign generated widespread awareness, with the dual-city strategy offering the brand a transatlantic presence. The combination of static visibility and digital versatility allowed us to tailor messaging and achieve a memorable, impactful campaign.

Looking to create a campaign with international impact? Contact Pack London to bring your brand vision to life!