[3 January 2025]

Lighting Up The Capital: Pack London’s Full-Service Campaign for “Lost In Light”

Pack London partnered with Lost In Light, an immersive art and music event that transformed Shoreditch into a vibrant blend of visuals and sound. This campaign was not just about outdoor advertising—we delivered a 360-degree approach, handling everything from branding and digital strategy to PR and OOH.

Our Multi-Channel Approach

To make Lost In Light a must-see event, we combined eye-catching OOH formats with a robust digital and PR strategy:

Creative & Branding

  • Logo Design: Crafted a distinctive logo that encapsulated the event’s vibe, blending artistic expression with a modern edge.
  • Creative Assets: Developed a suite of striking visuals for OOH, digital ads, and social media, ensuring a consistent brand identity across all platforms.

Out-of-Home Advertising

  • Bus Shelters & Roadside Billboards: Displayed bold visuals on high-traffic routes, ensuring the event captured widespread attention.
  • Phone Box Vinyls: Transformed phone boxes into unique street-level adverts, adding to the urban aesthetic of Shoreditch.
  • London Underground Billboards: Reached commuters with high-impact messaging at key stations.
  • Ticket Gate Domination: A ticket gate domination at Shoreditch High Street, ensuring a memorable brand experience for daily commuters.
  • Hand-to-Hand Flyer Distribution: Direct engagement at key events and tube stations, delivering a personal touch to the campaign.
  • Clean Stencils: Innovative reverse graffiti stencils added a creative twist, turning pavements into artistic invitations.
  • A3 Poster and Flyer Distribution: Targeted shops, bars, cafes, and record shops, aligning with local culture hubs.

Digital & Social Media

  • Social Media Setup: Established official profiles on Instagram, Facebook, and TikTok.
  • Content Management: Created and managed organic content, ensuring the brand’s voice was engaging and on-trend.
  • Paid Digital Campaigns: Ran highly targeted ads across Instagram, Facebook, TikTok, and Google Ads, driving event awareness and ticket sales.

Public Relations

  • Full PR Campaign: Delivered a targeted PR strategy reaching major UK publications including Time Out and Hypebeast, ensuring Lost In Light was widely covered across arts, music, and lifestyle media.

The Results

  • Massive reach: The OOH achieved a huge 40 million impressions through a strategic blend of traditional and creative formats.
  • High Engagement on Social Media: Organic and paid campaigns drove strong engagement, with a steady increase in followers, likes, and shares.
  • Extensive Media Coverage: Featured articles in top publications helped solidify the event’s reputation and drove buzz across London’s cultural scene.

Bring Your Brand to Life with Pack London

From concept to execution, Pack London can help you elevate your brand with a comprehensive marketing strategy that combines OOH, digital, and PR expertise.

Contact Pack London today to create a standout campaign for your next big event!