Snapchat’s ‘Less / More’ Campaign Takes Over the UK with a Bold OOH Rollout for Phase Two.

Pack London proudly executed the second phase of Snapchat’s ‘Less / More’ campaign, deploying a high-impact Out-of-Home (OOH) strategy across London and Manchester. The campaign utilised a powerful mix of static and digital formats, achieving a remarkable 181 million delivered impressions including overshow, and demonstrated our commitment to maximising brand visibility in key urban environments.

Crafting a Powerful Brand Presence in London

We transformed London’s streets, stations, and neighbourhoods into a canvas for Snapchat’s playful messaging, using a diverse range of media formats:

• Roadside Billboards:
  • We strategically placed 48-Sheet and 96-Sheet billboards along high-traffic routes, capturing drivers and pedestrians with colourful, eye-catching designs.
  • Large-format billboards at London’s busiest Rail stations including Kings Cross, Charing Cross, Liverpool Street, Waterloo and London Bridge ensured broad exposure among commuters and tourists.
• Underground Takeovers:
  • The London Underground elements featured a mix of 12-Sheet and 48-Sheet Billboards, delivering seamless messaging throughout key commuter routes.
  • We executed tunnel takeovers at Waterloo and London Bridge stations, wrapping corridors with immersive branded visuals that turned the daily commute into an experience.
• Digital Dominations:
  • At Old Street Roundabout, we activated all four digital faces on the massive digital unit, creating a 360-degree brand experience in a prime tech and creative hub of London.
  • The Shoreditch High Street Digital 96-Sheet provided a dynamic and high-frequency platform, while a hand-painted mural opposite the station delivered an artistic and authentic touch.
• Poster Takeovers:
  • To enhance local engagement, we rolled out framed poster takeovers in key neighbourhoods, further enforcing messaging high-footfall areas.

Making Waves in Manchester

In Manchester, we delivered:

• A newtork of Digital and Static 48-Sheet Billboards in key roadside locations, creating widespread awareness for the campaign.
• Several coordinated poster takeovers ensuring high-frequency exposure in urban hotspots.

Creating Impact Through Strategic Execution

Our approach to the ‘Less / More’ campaign was built around impactful placements, a mix of high-frequency and high-impact formats to create a strategic blend of traditional and digital media. By integrating large-format billboards, dynamic digital screens, and a unique hand-painted mural, we delivered a multifaceted campaign that resonated with diverse audiences at multiple touch points.

Driving Results That Matter

The campaign’s 181 million delivered impressions underscored our ability to amplify Snapchat’s brand message with measurable impact. The ‘Less / More’ campaign showcased the power of OOH advertising, creating a memorable brand experience that stood out in two of the UK’s busiest cities.

Elevate Your Brand with Pack London

Looking to launch a high-impact OOH campaign? Contact Pack London today and let us help you achieve outstanding brand visibility and engagement!