Clarks PACE: A High-Energy Global Launch Across London & New York City
In August 2025 we partnered with Clarks to launch their new PACE shoe range – an energetic, movement-focused line designed to celebrate comfort, style and everyday momentum. To match the energy of the product, we delivered a fast-paced, high-impact Out of Home campaign across London and New York City, rolling out in two phases: a teaser reveal and a hero launch burst.
The result? A global takeover that put PACE at the centre of culture, commerce and commuter life.
A Two-Phase Rollout Built for Anticipation & Impact
Teaser Phase
We kicked off with a disruptive teaser burst designed to spark buzz and early intrigue. Minimal copy, striking visuals and bold colour blocking created a recognisable motif that appeared across both cities before the final reveal.
Main Campaign Launch
Once the intrigue had landed, we unleashed the full creative—delivering scale, clarity and repetition across high-traffic pedestrian, commuter and retail hotspots.
Multi-Format Strategy Across Two Global Fashion Capitals
To ensure PACE was impossible to miss, we deployed a powerful mix of formats built for frequency, dominance and cultural relevance.
LONDON
- Bus Shelters delivering high-frequency street-level visibility
- Westfield London & Westfield Stratford 6-Sheets and Digital Spectaculars reaching premium retail audiences
- Oxford Street Digital Spectacular providing iconic central London impact
- London Underground 6-Sheets saturating commuter pathways
NEW YORK CITY
- Bus Shelters across Manhattan, Brooklyn and Soho
- Prime retail hubs including downtown shopping corridors
- Digital Trucks covering key fashion, arts and nightlife neighbourhoods
Across both markets, the creative strategy ensured consistency, brand recall and bold visibility from morning commuters to late-night city explorers.
117 Million Impressions & Massive Cultural Reach
With a thoughtfully sequenced strategy and placements in the most influential districts of both cities, the PACE campaign delivered:
- 117 million+ impressions globally
- High-frequency exposure in commuter and retail environments
- Extensive coverage in areas popular with Gen Z, young professionals and culture-focused consumers
- Strong brand recognition throughout the launch period
The result was a fast-paced, culturally integrated campaign that matched the energy of the product and embedded PACE firmly into the daily journeys of millions.
A Launch That Moves at the Speed of PACE
From London’s major retail arteries to New York’s creative neighbourhoods, the Clarks PACE launch delivered scale, movement and momentum – exactly what the new footwear range represents.
This multi-format global activation is a powerful example of how Out of Home, street media and digital amplification can come together to create a launch that is everywhere your audience moves.