When an iconic luxury brand like Wolford marks a major milestone, the world’s most stylish streets become the stage. In celebration of the brand’s 75th anniversary and its renewed creative vision, our team executed an expansive out of home rollout across the key fashion, high-net-worth individual (HNWI) and luxury districts of New York City, Paris, Milan, and Vienna.

Strategic Targeting: Where Fashion Meets Influence

For a brand deeply rooted in luxury and sophistication, placement matters. Our campaign focused on core urban areas where style, culture and premium commerce intersect:

• New York City: Fashion Avenue and chic neighbourhoods attracting both global tastemakers and affluent audiences.
• Paris: Haute couture hubs where fashion heritage is front and centre.
• Milan: The beating heart of Italian style and design.
• Vienna: Elegant boulevards with discerning luxury shoppers and cultural influence.

These metropolitan districts set the perfect backdrop for Wolford’s narrative of timeless elegance and modern reinvention.

Formats That Drive Brand Awareness

To reach audiences at multiple touch points throughout their urban experience, we deployed a dynamic mix of out-of-home formats including:

Digital Bus Shelters
Ground level digital panels in high footfall zones brought Wolford’s visuals to life, capturing attention with clarity.

Static Bus Shelters
Premium street level placements reinforced brand presence throughout prime commuter routes.

MUPIs
Strategically positioned in high footfall locations, these units offered repeat exposure throughout the day – perfect for reinforcing brand recall within luxury locations.

A Celebration Rooted in Heritage and Reinvention

As Wolford steps into its 75th year, the brand’s anniversary campaign does more than spotlight iconic wardrobe pieces – it marks a turning point in creative direction and business strategy. The special installation of the anniversary bodysuit and the broader marketing narrative reflect a renewed emphasis on design heritage, quality craftsmanship and forward thinking relevance in the luxury landscape.

This out-of-home rollout, aligned with Wolford’s strategic brand momentum, brought that ethos to life in the world’s most influential fashion capitals, speaking directly to audiences who value both sophistication and substance.

Big Impressions, Bigger Context

· 18M+ total campaign impressions across four global hubs
· Targeted exposure within fashion, luxury and HNWI districts
· Rich blend of digital and static out-of-home formats
· Amplified Wolford’s anniversary narrative and premium positioning

By placing Wolford at the heart of these distinguished urban landscapes, the campaign didn’t just advertise a product. It put a legacy centre stage.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Bus Shelters Digital Mupis Roadside

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The post A Global Fashion Statement: Wolford in NYC, Paris, Milan & Vienna appeared first on Pack London.

We partnered with Clarks to launch their new PACE shoe range – an energetic, movement-focused line designed to celebrate comfort, style and everyday momentum. To match the energy of the product, we delivered a fast-paced, high-impact Out of Home campaign across London and New York City, rolling out in two phases: a teaser reveal and a hero launch burst.

The result? A global takeover that put PACE at the centre of culture, commerce and commuter life.

A Two-Phase Rollout Built for Anticipation & Impact

Teaser Phase

We kicked off with a disruptive teaser burst designed to spark buzz and early intrigue. Minimal copy, striking visuals and bold colour blocking created a recognisable motif that appeared across both cities before the final reveal.

Main Campaign Launch

Once the intrigue had landed, we unleashed the full creative, delivering scale, clarity and repetition across high-traffic pedestrian, commuter and retail hotspots.

Multi-Format Strategy Across Two Global Fashion Capitals

To ensure PACE was impossible to miss, we deployed a powerful mix of formats built for frequency, dominance and cultural relevance.

LONDON

• Bus Shelters delivering high-frequency street-level visibility
• Westfield London & Westfield Stratford 6-Sheets and Digital Spectaculars reaching premium retail audiences
• Oxford Street Digital Spectacular providing iconic central London impact
• London Underground 6-Sheets saturating commuter pathways

NEW YORK CITY

• Bus Shelters across Manhattan, Brooklyn and Soho
• Prime retail hubs including downtown shopping corridors
• Digital Trucks covering key fashion, arts and nightlife neighbourhoods

Across both markets, the creative strategy ensured consistency, brand recall and bold visibility from morning commuters to late-night city explorers.

117 Million Impressions & Massive Cultural Reach

With a thoughtfully sequenced strategy and placements in the most influential districts of both cities, the PACE campaign delivered:

• 117 million+ impressions globally
• High-frequency exposure in commuter and retail environments
• Extensive coverage in areas popular with Gen Z, young professionals and culture-focused consumers
• Strong brand recognition throughout the launch period

The result was a fast-paced, culturally integrated campaign that matched the energy of the product and embedded PACE firmly into the daily journeys of millions.

A Launch That Moves at the Speed of PACE

From London’s major retail arteries to New York’s creative neighbourhoods, the Clarks PACE launch delivered scale, movement and momentum – exactly what the new footwear range represents.

This multi-format global activation is a powerful example of how Out of Home, street media and digital amplification can come together to create a launch that is everywhere your audience moves.

Thinking about your next campaign? See our full range of outdoor advertising services or contact us to talk it through.

Bus Shelters Digital 6-Sheets Roadside Stencils Stickers Wildposting

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The post Clarks PACE: A High-Energy Global Launch Across London & New York City appeared first on Pack London.

Pack London partnered with Lost In Light, an immersive art and music event that transformed Shoreditch into a vibrant blend of visuals and sound. This campaign was not just about outdoor advertising. We delivered a 360-degree approach, handling everything from branding and digital strategy to PR and OOH.

Our Multi-Channel Approach

To make Lost In Light a must-see event, we combined eye-catching OOH formats with a robust digital and PR strategy:

Creative & Branding

• Logo Design: Crafted a distinctive logo that encapsulated the event’s vibe, blending artistic expression with a modern edge.
• Creative Assets: Developed a suite of striking visuals for OOH, digital ads, and social media, ensuring a consistent brand identity across all platforms.

Out-of-Home Advertising

• Bus Shelters & Roadside Billboards: Displayed bold visuals on high-traffic routes, ensuring the event captured widespread attention.
• Phone Box Vinyls: Transformed phone boxes into unique street-level adverts, adding to the urban aesthetic of Shoreditch.
• London Underground Billboards: Reached commuters with high-impact messaging at key stations.
• Ticket Gate Domination: A ticket gate domination at Shoreditch High Street, ensuring a memorable brand experience for daily commuters.
• Hand-to-Hand Flyer Distribution: Direct engagement at key events and tube stations, delivering a personal touch to the campaign.
• Clean Stencils: Innovative reverse graffiti stencils added a creative twist, turning pavements into artistic invitations.
• A3 Poster and Flyer Distribution: Targeted shops, bars, cafes, and record shops, aligning with local culture hubs.

Digital & Social Media

• Social Media Setup: Established official profiles on Instagram, Facebook, and TikTok.
• Content Management: Created and managed organic content, ensuring the brand’s voice was engaging and on-trend.
• Paid Digital Campaigns: Ran highly targeted ads across Instagram, Facebook, TikTok, and Google Ads, driving event awareness and ticket sales.

Public Relations

• Full PR Campaign: Delivered a targeted PR strategy reaching major UK publications including Time Out and Hypebeast, ensuring Lost In Light was widely covered across arts, music, and lifestyle media.

The Results

• Massive reach: The OOH achieved a huge 40 million impressions through a strategic blend of traditional and creative formats.
• High Engagement on Social Media: Organic and paid campaigns drove strong engagement, with a steady increase in followers, likes, and shares.
• Extensive Media Coverage: Featured articles in top publications helped solidify the event’s reputation and drove buzz across London’s cultural scene.

Bring Your Brand to Life with Pack London

From concept to execution, Pack London can help you grow your brand with a comprehensive marketing strategy that combines OOH, digital, and PR expertise.

Contact Pack London today to create a standout campaign for your next big event!

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

4-Sheet Frames Bus Shelters Clean Stencils Floor Stickers Flyer Distribution Flyposting Hand to Hand London Rail Roadside Stencils Wildposting

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The post Lighting Up The Capital: Pack London’s Full-Service Campaign for “Lost In Light” appeared first on Pack London.

In September 2024, we partnered with Stella McCartney to deliver a bold, high-visibility Out-of-Home campaign across London, Paris, and New York City – three global fashion capitals and key markets for luxury consumers. The strategy centred around positioning the brand in front of high-net-worth individuals (HNWIs) through premium placements in high-fashion districts, ensuring the creative work landed with maximum cultural and commercial impact.

A Provocative Creative Statement

Stella McCartney’s message – “It’s about fucking time” – served as the campaign’s driving force. Provocative, unapologetic, and instantly attention-grabbing, the headline sparked widespread conversation and generated press coverage across fashion and culture publications. The combination of bold messaging and strategic media placement allowed the campaign to resonate far beyond its physical footprint.

City-by-City Breakdown

London

To reach affluent shoppers, commuters, and trend-shapers, we deployed a curated mix of:

• Digital 6-Sheet Bus Shelters in luxury retail and fashion districts
• Large-scale window vinyls offering immersive, street-level brand presence

These formats allowed the creative to shine in high footfall areas, capturing both local and international audiences.

Paris

Positioned in the heart of the European fashion world, the Paris activation included:

• Traditional 6-Sheets in prestige neighbourhoods
• Mirrored installations that created a dynamic visual experience and encouraged social engagement
• A standout wallscape at Galeries Lafayette – Boulevard Haussmann, giving the brand unmissable visibility in one of the world’s busiest luxury shopping zones

This combination delivered a layered, high-impact presence across the city’s most influential retail corridors.

New York City

To connect with style-driven New Yorkers and visiting fashion crowds, we secured:

• Digital bus shelters in Manhattan’s premium districts
• Large-format wallscapes strategically positioned to dominate key intersections

These formats maximised dwell time and ensured the creative message was impossible to ignore.

A Global Statement With Measurable Influence

The Stella McCartney campaign stood out not only for its media impact but also for its cultural one. The bold copy, paired with iconic placements across three fashion capitals, reinforced the brand’s commitment to innovation, disruption, and sustainability-led luxury.

This high-impact, multi-city rollout demonstrates how strategic OOH can amplify a provocative message and turn it into a global conversation. That is precisely what Stella McCartney achieved in September 2024.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

London NYC Paris Roadside Stella McCartney Stencils Wallscape

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The post Stella McCartney Sets the Tone: A Paris, London and NYC Luxury Impact Campaign appeared first on Pack London.

Pack London partnered with Boxpark to promote their “Best Served Cold” event series taking place over the August bank holiday weekend to deliver a high-impact OOH campaign across London. This exciting event series celebrated music, food, and culture, offering a cool escape from the summer heat and bringing together thousands of visitors.

Our Approach

To generate maximum buzz, we rolled out a comprehensive outdoor campaign that immersed Londoners in the vibe of the event from every angle:

• Roadside 48-Sheet Billboards: Strategically placed along high-traffic routes, these bold billboards captured the attention of commuters and drivers alike, showcasing the vibrant visuals of the Boxpark event series.
• National Rail 4-Sheets: We targeted key rail stations, ensuring the campaign was visible to millions of daily commuters, creating anticipation and drawing crowds to Boxpark.
• Bus Shelters: With high dwell times, our bus shelter ads provided detailed event information and helped build excitement in local neighbourhoods.
• Legal Flyposting: Adding a street-level presence, our flyposter / wildposter frames connected with audiences in a raw and authentic way, perfect for engaging the youthful and urban Boxpark crowd.
• Hand-to-Hand Leaflet Distribution: To drive engagement on the ground, we deployed teams at key events and local Tube stations, offering targeted interaction with potential ticket buyers.

The Results

The campaign delivered:

• Widespread Awareness: Eye-catching creative assets brought the “Best Served Cold” event series into the heart of the city.
• Audience Engagement: The multi-format approach ensured that Boxpark’s message resonated with commuters, pedestrians, drivers, and local residents.
• Event Success: The campaign contributed to a buzzing bank holiday weekend, with packed events and high social media engagement.

Make Your Next Event Unmissable with Pack London

Looking to promote your event with a standout OOH campaign? Contact Pack London today to find out how we can help you drive ticket sales!

Want your brand out on the streets? Browse our outdoor advertising services or get in touch.

4-Sheet Frames Bus Shelters Flyer Distribution Hand to Hand London Rail Roadside Wildposting

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The post Bringing the Heat: Boxpark’s “Best Served Cold” Event Series Lands in London appeared first on Pack London.

Pack London executed an ambitious Out-of-Home (OOH) campaign spanning London and New York City for NIOD, leveraging a mix of static and digital formats to generate maximum visibility and brand engagement.

A Strategic Multi-City Approach

Our campaign focused on high-impact placements in two of the world’s most dynamic cities:

London:

• Static 6-Sheet Bus Shelters: Placed in key commuter zones, delivering consistent brand messaging to daily travellers.
• 48 Sheet Billboards: Commanding attention with large-scale visuals on main roads and high-traffic areas.
• London Underground 4-Sheets: Engaging commuters in the busy tube network, offering frequent touchpoints throughout their journeys.
• Wrapped Taxis: Turning London’s iconic black cabs into mobile billboards, showcasing the brand across the city’s bustling streets.

New York City:

• Digital & Static Bus Shelters: Combining bright digital displays with traditional posters to create a dynamic mix of messaging in prime locations.
• Digital Newsstands: Engaging pedestrians with targeted ads through high-visibility digital screens in busy neighbourhoods.

Why This Campaign Worked

By blending static and digital formats, our campaign achieved:

• High Frequency & Reach: Across multiple touchpoints, ensuring the brand was seen by commuters, tourists, and locals alike with a total 62 Million Campaign Impressions.
• Strategic Placement: Leveraging high-footfall areas such as shopping districts, business hubs, and transport networks to maximise engagement.
• Brand Consistency Across Markets: Adapting the creative approach to suit local audiences while maintaining a unified brand voice.

The Impact

The campaign generated widespread awareness, with the dual-city strategy offering the brand a transatlantic presence. The combination of static visibility and digital versatility allowed us to tailor messaging and achieve a memorable, impactful campaign.

Looking to create a campaign with international impact? Contact Pack London to bring your brand vision to life!

Want your brand out on the streets? Browse our outdoor advertising services or get in touch.

Bus Shelters Digital 6-Sheets Digital Bus Shelters Digital Mupis Digital Newsstands NYC Roadside Taxis Wrapped Taxi

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The post NIOD Goes Transatlantic with OOH in London and NYC appeared first on Pack London.

We launched a striking street advertising campaign for Carhartt in central London, utilising billboards and wrapped kiosks in key arts and culture hotspots including Tottenham Court Road, Holborn, Warren Street, Mornington Crescent and London Fields. These strategic placements ensured maximum visibility and engagement with the brand’s target audience.

Where Workwear Meets Culture

The placements were chosen to put Carhartt in the middle of the capital’s arts and culture hotspots: Tottenham Court Road, Holborn, Warren Street, Mornington Crescent and London Fields. That is exactly where the brand’s audience of creatives, makers and streetwear devotees lives, works and socialises.

• Billboards: Large-scale visuals on main roads and junctions, giving the campaign scale and unmissable presence.
• Wrapped News Kiosks: Street-level placements at eye height, weaving the brand into the everyday fabric of the city.

Built to Last

Carhartt built its name on durability and utility, and the creative carried that same straight-talking confidence. The result felt less like advertising and more like the brand simply belonging to the streetscape, which is exactly where a label like this wants to live.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Billboard Kiosk London Roadside Street Advertising

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The post Carhartt Takes Over London’s Streets appeared first on Pack London.

We executed a creative campaign for Oseree’s latest swimwear collection, showcasing it across a network of premium digital 6-Sheet displays strategically located in central Milan. This high-impact, out-of-home advertising initiative captured attention and boosted brand visibility in a bustling urban environment.

Swimwear Season Starts in December

A winter launch for swimwear is no accident. Resort season is booked in December, and Oseree met its audience at the exact moment intent peaks, putting shimmering campaign imagery in front of the shoppers, editors and buyers who define the season.

• Premium Digital 6-Sheets: Bright, high-resolution screens carrying the collection’s colour and shine through the winter streets.
• Central Milan Placements: Strategic locations in the heart of one of the world’s fashion capitals, surrounded by the very audience the collection was made for.

Bold placements in a bustling urban environment captured attention and boosted brand visibility exactly where it counts.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Digital 6-Sheets Digital Mupis Milan Roadside

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The post Oseree Showcases Their Latest Swimwear Collection in Milan appeared first on Pack London.