[20 January 2024]

Martine Rose AW24 Collection: A Global OOH Campaign Across Six Cities

Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway
Martine Rose, DOOH, London, NYC, LA Tokyo, Paris, Shanghai, Installations, Creative Installations, Recording Studios, Metro, Subway

Pack London executed a striking Out-of-Home (OOH) campaign that spanned six global cities to launch the Autumn/Winter 2024 collection for Martine Rose, blending digital innovation with cultural touchpoints to showcase the brand to a worldwide audience.

London: Immersive & Targeted Advertising

London was at the heart of this campaign, with a multi-layered approach that ensured high-frequency exposure across the city:

  • London Underground DEPs & Digital 6-Sheets: Capturing the attention of commuters with dynamic digital displays on high-footfall routes.
  • Recording Studios Screens: Aligning with Martine Rose’s strong connection to the music scene, displaying content directly to creatives and culture-makers.
  • Electronics Store Window Installations: We designed bespoke installations across several electronics stores with multiple synced screens to showcase Martine Rose’s bold visuals.
  • Digital Trucks: Bringing the campaign on the move, showcasing the collection through high-impact digital displays on the streets of central London.
  • Exclusive Cinema Screening: Hosted at a vintage cinema store, providing an intimate setting for an invited audience, blending fashion, film, and brand storytelling.

Expanding the Campaign Across the Globe

The campaign didn’t stop in London. It created a splash in key global markets, each with a tailored approach:

  • Los Angeles: A striking digital billboard showcased the collection in prime locations, leveraging the city’s high-impact advertising spaces.
  • New York City:
    • Digital Trucks and 55″ roadside digital screens offered mobile and static visibility.
    • Electronics Store Installation delivered a compelling window display in central Manhattan.
    • Digital Subway Liveboards brought the brand’s visuals directly to subway commuters, combining artistic creative with daily travel routines.
  • Paris:
    • A synchronised digital 6-sheet metro network domination showcased the Martine Rose collection in a bold and unified creative execution, ensuring consistency and impact across the Parisian metro system.
  • Shanghai:
    • The campaign reached millions of commuters with a trackside LED network spanning 40 stations and a Station DP Network across 18 key transport hubs. The extensive digital rollout offered a comprehensive brand presence in one of Asia’s busiest cities.
  • Tokyo:
    • Digital platform screens at Ginza Station provided a premium advertising space, combining high-quality visuals with high-frequency footfall, reaching a diverse urban audience.

Delivering a Bold, Global Impact

The Martine Rose AW24 campaign harnessed the power of digital media, delivering a unified brand message while allowing for localised impact. The integration of digital spectaculars, dynamic content, and cultural placements enabled the brand to create a buzz across continents, aligning perfectly with the collection’s bold aesthetic and global appeal.

Bring Your Brand to Life with Pack London

If you’re ready to launch a global OOH campaign that reaches millions with dynamic, high-impact media, contact Pack London today!