Bringing the Heat: Boxpark’s “Best Served Cold” Event Series Lands in London
Pack London partnered with Boxpark to promote their “Best Served Cold” event series taking place over the August bank holiday weekend to deliver a high-impact OOH campaign across London. This exciting event series celebrated music, food, and culture, offering a cool escape from the summer heat and bringing together thousands of visitors.
Our Approach
To generate maximum buzz, we rolled out a comprehensive outdoor campaign that immersed Londoners in the vibe of the event from every angle:
- Roadside 48-Sheet Billboards: Strategically placed along high-traffic routes, these bold billboards captured the attention of commuters and drivers alike, showcasing the vibrant visuals of the Boxpark event series.
- National Rail 4-Sheets: We targeted key rail stations, ensuring the campaign was visible to millions of daily commuters, creating anticipation and drawing crowds to Boxpark.
- Bus Shelters: With high dwell times, our bus shelter ads provided detailed event information and helped build excitement in local neighbourhoods.
- Legal Flyposting: Adding a street-level presence, our flyposter / wildposter frames connected with audiences in a raw and authentic way, perfect for engaging the youthful and urban Boxpark crowd.
- Hand-to-Hand Leaflet Distribution: To drive engagement on the ground, we deployed teams at key events and local Tube stations, offering targeted interaction with potential ticket buyers.
The Results
The campaign delivered:
- Widespread Awareness: Eye-catching creative assets brought the “Best Served Cold” event series into the heart of the city.
- Audience Engagement: The multi-format approach ensured that Boxpark’s message resonated with commuters, pedestrians, drivers, and local residents.
- Event Success: The campaign contributed to a buzzing bank holiday weekend, with packed events and high social media engagement.
Elevate Your Next Event with Pack London
Looking to promote your event with a standout OOH campaign? Contact Pack London today to find out how we can help you drive ticket sales!