When an iconic luxury brand like Wolford marks a major milestone, the world’s most stylish streets become the stage. In celebration of the brand’s 75th anniversary and its renewed creative vision, our team executed an expansive out of home rollout across the key fashion, high-net-worth individual (HNWI) and luxury districts of New York City, Paris, Milan, and Vienna.

Strategic Targeting: Where Fashion Meets Influence

For a brand deeply rooted in luxury and sophistication, placement matters. Our campaign focused on core urban areas where style, culture and premium commerce intersect:

• New York City: Fashion Avenue and chic neighbourhoods attracting both global tastemakers and affluent audiences.
• Paris: Haute couture hubs where fashion heritage is front and centre.
• Milan: The beating heart of Italian style and design.
• Vienna: Elegant boulevards with discerning luxury shoppers and cultural influence.

These metropolitan districts set the perfect backdrop for Wolford’s narrative of timeless elegance and modern reinvention.

Formats That Drive Brand Awareness

To reach audiences at multiple touch points throughout their urban experience, we deployed a dynamic mix of out-of-home formats including:

Digital Bus Shelters
Ground level digital panels in high footfall zones brought Wolford’s visuals to life, capturing attention with clarity.

Static Bus Shelters
Premium street level placements reinforced brand presence throughout prime commuter routes.

MUPIs
Strategically positioned in high footfall locations, these units offered repeat exposure throughout the day – perfect for reinforcing brand recall within luxury locations.

A Celebration Rooted in Heritage and Reinvention

As Wolford steps into its 75th year, the brand’s anniversary campaign does more than spotlight iconic wardrobe pieces – it marks a turning point in creative direction and business strategy. The special installation of the anniversary bodysuit and the broader marketing narrative reflect a renewed emphasis on design heritage, quality craftsmanship and forward thinking relevance in the luxury landscape.

This out-of-home rollout, aligned with Wolford’s strategic brand momentum, brought that ethos to life in the world’s most influential fashion capitals, speaking directly to audiences who value both sophistication and substance.

Big Impressions, Bigger Context

· 18M+ total campaign impressions across four global hubs
· Targeted exposure within fashion, luxury and HNWI districts
· Rich blend of digital and static out-of-home formats
· Amplified Wolford’s anniversary narrative and premium positioning

By placing Wolford at the heart of these distinguished urban landscapes, the campaign didn’t just advertise a product. It put a legacy centre stage.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Bus Shelters Digital Mupis Roadside

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The post A Global Fashion Statement: Wolford in NYC, Paris, Milan & Vienna appeared first on Pack London.

When a heritage brand like Mulberry reintroduces an icon, the stage needs to match the moment. For the relaunch of the legendary Mulberry Roxanne Bag – a defining accessory of early 2000s fashion – we delivered a high-impact takeover across the London Underground.

Tapping into the cultural resurgence of noughties style, this campaign was designed to immerse millions of Londoners in Mulberry’s heritage-meets-modern narrative whilst specifically targeting London’s high-fashion districts: Bond Street, Knightsbridge, Oxford Circus, Piccadilly Circus and Tottenham Court Road.

A Full-Funnel Underground Takeover

The execution ensured the Roxanne was unmissable at every stage of the commuter journey, particularly in the districts where high-fashion meets culture. We deployed a multi format strategy to create a consistent brand presence across the network:

Digital 6-Sheets
High-frequency, strategically placed digital panels delivered sharp, eye-level storytelling throughout high footfall corridors.

Digital Ribbon Escalator Domination
Dynamic ribbon formats transformed escalators into fully immersive brand moments – capturing attention during dwell time and reinforcing recall through captivating creative.

Static LEP Escalator Takeover
Full escalator panels takeover on both sides, surrounding commuters with Mulberry’s campaign visuals from entry to platform.

Trackside 16-Sheet Billboards
Positioned directly along platforms, this format delivered bold, high impact visibility to waiting passengers ensuring repeated exposure at key pause points.

Heritage Meets Cultural Momentum

The return of the Roxanne isn’t just a product relaunch – it’s a cultural callback. By aligning with the ongoing revival of early-2000s fashion, Mulberry tapped into both nostalgia and contemporary relevance. Featuring Cynthia Erivo as a modern muse, the campaign amplified the Roxanne’s appeal to fashion forward audiences across London’s most stylish districts.

Results That Travel

With 28 million campaign impressions across one of the world’s busiest transit systems, the campaign delivered both scale and impact reaching fashion conscious audiences at multiple touchpoints throughout their day. From platform to escalator, Mulberry’s message moved with the city – reintroducing an icon to a new generation, while reminding others exactly why it mattered in the first place.

Thinking about your next campaign? See our full range of outdoor advertising services or contact us to talk it through.

London Underground Tube

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The post The Roxanne Revival: Mulberry Reclaims the Underground appeared first on Pack London.

We partnered with Clarks to launch their new PACE shoe range – an energetic, movement-focused line designed to celebrate comfort, style and everyday momentum. To match the energy of the product, we delivered a fast-paced, high-impact Out of Home campaign across London and New York City, rolling out in two phases: a teaser reveal and a hero launch burst.

The result? A global takeover that put PACE at the centre of culture, commerce and commuter life.

A Two-Phase Rollout Built for Anticipation & Impact

Teaser Phase

We kicked off with a disruptive teaser burst designed to spark buzz and early intrigue. Minimal copy, striking visuals and bold colour blocking created a recognisable motif that appeared across both cities before the final reveal.

Main Campaign Launch

Once the intrigue had landed, we unleashed the full creative, delivering scale, clarity and repetition across high-traffic pedestrian, commuter and retail hotspots.

Multi-Format Strategy Across Two Global Fashion Capitals

To ensure PACE was impossible to miss, we deployed a powerful mix of formats built for frequency, dominance and cultural relevance.

LONDON

• Bus Shelters delivering high-frequency street-level visibility
• Westfield London & Westfield Stratford 6-Sheets and Digital Spectaculars reaching premium retail audiences
• Oxford Street Digital Spectacular providing iconic central London impact
• London Underground 6-Sheets saturating commuter pathways

NEW YORK CITY

• Bus Shelters across Manhattan, Brooklyn and Soho
• Prime retail hubs including downtown shopping corridors
• Digital Trucks covering key fashion, arts and nightlife neighbourhoods

Across both markets, the creative strategy ensured consistency, brand recall and bold visibility from morning commuters to late-night city explorers.

117 Million Impressions & Massive Cultural Reach

With a thoughtfully sequenced strategy and placements in the most influential districts of both cities, the PACE campaign delivered:

• 117 million+ impressions globally
• High-frequency exposure in commuter and retail environments
• Extensive coverage in areas popular with Gen Z, young professionals and culture-focused consumers
• Strong brand recognition throughout the launch period

The result was a fast-paced, culturally integrated campaign that matched the energy of the product and embedded PACE firmly into the daily journeys of millions.

A Launch That Moves at the Speed of PACE

From London’s major retail arteries to New York’s creative neighbourhoods, the Clarks PACE launch delivered scale, movement and momentum – exactly what the new footwear range represents.

This multi-format global activation is a powerful example of how Out of Home, street media and digital amplification can come together to create a launch that is everywhere your audience moves.

Thinking about your next campaign? See our full range of outdoor advertising services or contact us to talk it through.

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The post Clarks PACE: A High-Energy Global Launch Across London & New York City appeared first on Pack London.

We partnered with Self-Portrait to deliver a highly targeted fashion-forward OOH campaign celebrating their collaboration with Kate Moss.

Designed to feel organic, premium and embedded within the fabric of each city, the campaign utilised newsagent window displays across some of the most influential fashion and culture districts in London and New York City.

A Curated Approach to Location

Rather than relying on traditional large-format placements, this campaign focused on highly curated, street-level visibility – placing the brand directly within the day-to-day environments of its target audience.

New York City:

• Nolita
• SoHo
• Lower East Side

London:

• Mayfair
• Fitzrovia
• Soho

These areas were carefully selected for their high concentration of fashion conscious consumers, industry professionals and culturally engaged audiences – aligning perfectly with the Self-Portrait brand and the timeless appeal of Kate Moss.

Premium Simplicity with Maximum Impact

The creative from the Kate Moss Edit was perfectly suited to this format – clean, confident and instantly recognisable.

By leveraging newsagent windows the campaign achieved:

• Repeated exposure through high-footfall pedestrian routes
• Close-up engagement at eye level
• A native, editorial feel that blended naturally into the urban environment

This understated approach created a sense of discovery, allowing the campaign to feel less like traditional advertising and more like part of the city’s visual culture.

Hyper-Targeted, Culturally Relevant

Each location was chosen not just for footfall, but for context. From the luxury retail streets of Mayfair to the independent boutiques of Nolita, the campaign positioned Self-Portrait within environments that reflect its audience’s lifestyle.

This ensured:

• Strong alignment with fashion, retail and cultural hubs
• Increased relevance and resonance with the target demographic
• Enhanced brand perception through premium surroundings

Driving Visibility Through Frequency

With multiple placements across tightly defined neighbourhoods, the campaign delivered high-frequency visibility – ensuring audiences encountered the creative multiple times across their daily journeys.

This approach:

• Reinforced brand messaging
• Built familiarity with the collection
• Supported both awareness and consideration

A Modern Take on OOH for Fashion

This campaign highlights how non-traditional formats can be just as powerful as large-scale media when executed with precision.

By combining:

• Strategic location planning
• Culturally relevant placements
• Refined, high fashion creative

We helped Self-Portrait create a campaign that felt both premium and authentic, perfectly reflecting the spirit of the Kate Moss Edit.

Final Thoughts

In an increasingly digital world, this activation proved the value of tangible, real world brand presence – especially when placed at the heart of the cities that shape global fashion culture.

For Self-Portrait, the result was a campaign that didn’t just advertise – it belonged.

Thinking about your next campaign? See our full range of outdoor advertising services or contact us to talk it through.

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The post From Mayfair to Manhattan: Self-Portrait’s Kate Moss Edit Hits the Streets appeared first on Pack London.

Pack London produced and installed a stunning new facade and shop front for Extreme Cashmere in the heart of New York City. Known for their luxurious, high-quality knitwear, Extreme Cashmere needed a storefront that reflected their timeless aesthetic and modern approach to fashion.

Our team worked meticulously to highlight their sleek architectural elements within the premium retail space, ensuring the shop front captured the brand’s essence while standing out in NYC’s bustling streetscape. From elegant materials to meticulous craftsmanship, every detail was carefully designed to create a warm yet sophisticated welcome for their customers.

This transformation is more than just a new look. It’s a statement. A retail space that embodies style, craftsmanship, and brand identity, ensuring Extreme Cashmere’s popup in NYC is as striking as their collections.

Stay tuned for more exciting projects, and if you’re in the city, stop by to experience it for yourself!

#ExtremeCashmere #RetailDesign #NYCShopFront #BrandExperience

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

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The post Extreme Cashmere’s Stunning NYC Popup Storefront Unveiled appeared first on Pack London.

In September 2024, we partnered with Stella McCartney to deliver a bold, high-visibility Out-of-Home campaign across London, Paris, and New York City – three global fashion capitals and key markets for luxury consumers. The strategy centred around positioning the brand in front of high-net-worth individuals (HNWIs) through premium placements in high-fashion districts, ensuring the creative work landed with maximum cultural and commercial impact.

A Provocative Creative Statement

Stella McCartney’s message – “It’s about fucking time” – served as the campaign’s driving force. Provocative, unapologetic, and instantly attention-grabbing, the headline sparked widespread conversation and generated press coverage across fashion and culture publications. The combination of bold messaging and strategic media placement allowed the campaign to resonate far beyond its physical footprint.

City-by-City Breakdown

London

To reach affluent shoppers, commuters, and trend-shapers, we deployed a curated mix of:

• Digital 6-Sheet Bus Shelters in luxury retail and fashion districts
• Large-scale window vinyls offering immersive, street-level brand presence

These formats allowed the creative to shine in high footfall areas, capturing both local and international audiences.

Paris

Positioned in the heart of the European fashion world, the Paris activation included:

• Traditional 6-Sheets in prestige neighbourhoods
• Mirrored installations that created a dynamic visual experience and encouraged social engagement
• A standout wallscape at Galeries Lafayette – Boulevard Haussmann, giving the brand unmissable visibility in one of the world’s busiest luxury shopping zones

This combination delivered a layered, high-impact presence across the city’s most influential retail corridors.

New York City

To connect with style-driven New Yorkers and visiting fashion crowds, we secured:

• Digital bus shelters in Manhattan’s premium districts
• Large-format wallscapes strategically positioned to dominate key intersections

These formats maximised dwell time and ensured the creative message was impossible to ignore.

A Global Statement With Measurable Influence

The Stella McCartney campaign stood out not only for its media impact but also for its cultural one. The bold copy, paired with iconic placements across three fashion capitals, reinforced the brand’s commitment to innovation, disruption, and sustainability-led luxury.

This high-impact, multi-city rollout demonstrates how strategic OOH can amplify a provocative message and turn it into a global conversation. That is precisely what Stella McCartney achieved in September 2024.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

London NYC Paris Roadside Stella McCartney Stencils Wallscape

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The post Stella McCartney Sets the Tone: A Paris, London and NYC Luxury Impact Campaign appeared first on Pack London.

We launched a striking street advertising campaign for Carhartt in central London, utilising billboards and wrapped kiosks in key arts and culture hotspots including Tottenham Court Road, Holborn, Warren Street, Mornington Crescent and London Fields. These strategic placements ensured maximum visibility and engagement with the brand’s target audience.

Where Workwear Meets Culture

The placements were chosen to put Carhartt in the middle of the capital’s arts and culture hotspots: Tottenham Court Road, Holborn, Warren Street, Mornington Crescent and London Fields. That is exactly where the brand’s audience of creatives, makers and streetwear devotees lives, works and socialises.

• Billboards: Large-scale visuals on main roads and junctions, giving the campaign scale and unmissable presence.
• Wrapped News Kiosks: Street-level placements at eye height, weaving the brand into the everyday fabric of the city.

Built to Last

Carhartt built its name on durability and utility, and the creative carried that same straight-talking confidence. The result felt less like advertising and more like the brand simply belonging to the streetscape, which is exactly where a label like this wants to live.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Billboard Kiosk London Roadside Street Advertising

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The post Carhartt Takes Over London’s Streets appeared first on Pack London.

Pack London executed a striking Out-of-Home (OOH) campaign that spanned six global cities to launch the Autumn/Winter 2024 collection for Martine Rose, blending digital innovation with cultural touchpoints to showcase the brand to a worldwide audience.

London: Immersive & Targeted Advertising

London was at the heart of this campaign, with a multi-layered approach that ensured high-frequency exposure across the city:

• London Underground DEPs & Digital 6-Sheets: Capturing the attention of commuters with dynamic digital displays on high-footfall routes.
• Recording Studios Screens: Aligning with Martine Rose’s strong connection to the music scene, displaying content directly to creatives and culture-makers.
• Electronics Store Window Installations: We designed bespoke installations across several electronics stores with multiple synced screens to showcase Martine Rose’s bold visuals.
• Digital Trucks: Bringing the campaign on the move, showcasing the collection through high-impact digital displays on the streets of central London.
• Exclusive Cinema Screening: Hosted at a vintage cinema store, providing an intimate setting for an invited audience, blending fashion, film, and brand storytelling.

Expanding the Campaign Across the Globe

The campaign didn’t stop in London. It created a splash in key global markets, each with a tailored approach:

• Los Angeles: A striking digital billboard showcased the collection in prime locations, leveraging the city’s high-impact advertising spaces.
• New York City:
  • Digital Trucks and 55″ roadside digital screens offered mobile and static visibility.
  • Electronics Store Installation delivered a compelling window display in central Manhattan.
  • Digital Subway Liveboards brought the brand’s visuals directly to subway commuters, combining artistic creative with daily travel routines.
• Paris:
  • A synchronised digital 6-sheet metro network domination showcased the Martine Rose collection in a bold and unified creative execution, ensuring consistency and impact across the Parisian metro system.
• Shanghai:
  • The campaign reached millions of commuters with a trackside LED network spanning 40 stations and a Station DP Network across 18 key transport hubs. The extensive digital rollout offered a comprehensive brand presence in one of Asia’s busiest cities.
• Tokyo:
  • Digital platform screens at Ginza Station provided a premium advertising space, combining high-quality visuals with high-frequency footfall, reaching a diverse urban audience.

Delivering a Bold, Global Impact

The Martine Rose AW24 campaign harnessed the power of digital media, delivering a unified brand message while allowing for localised impact. The integration of digital spectaculars, dynamic content, and cultural placements enabled the brand to create a buzz across continents, aligning perfectly with the collection’s bold aesthetic and global appeal.

Bring Your Brand to Life with Pack London

If you’re ready to launch a global OOH campaign that reaches millions with dynamic, high-impact media, contact Pack London today!

Thinking about your next campaign? See our full range of outdoor advertising services or contact us to talk it through.

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The post Martine Rose AW24 Collection: A Global OOH Campaign Across Six Cities appeared first on Pack London.

We executed a creative campaign for Oseree’s latest swimwear collection, showcasing it across a network of premium digital 6-Sheet displays strategically located in central Milan. This high-impact, out-of-home advertising initiative captured attention and boosted brand visibility in a bustling urban environment.

Swimwear Season Starts in December

A winter launch for swimwear is no accident. Resort season is booked in December, and Oseree met its audience at the exact moment intent peaks, putting shimmering campaign imagery in front of the shoppers, editors and buyers who define the season.

• Premium Digital 6-Sheets: Bright, high-resolution screens carrying the collection’s colour and shine through the winter streets.
• Central Milan Placements: Strategic locations in the heart of one of the world’s fashion capitals, surrounded by the very audience the collection was made for.

Bold placements in a bustling urban environment captured attention and boosted brand visibility exactly where it counts.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Digital 6-Sheets Digital Mupis Milan Roadside

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The post Oseree Showcases Their Latest Swimwear Collection in Milan appeared first on Pack London.

We launched an eye-catching Digital Out-of-Home (DOOH) campaign for Jil Sander, showcasing dynamic content across some of the world’s most iconic digital spectaculars. The campaign captivated audiences in Los Angeles, New York City, Tokyo, and Shanghai. It delivered high-impact visuals on premium digital screens in some of the world’s most well known locations.

A Global Campaign on Iconic Screens

The campaign strategically targeted four bustling cities, renowned for their vibrant streets and unmatched foot traffic:

• Los Angeles, Wilshire Boulevard: With large-format digital displays along Wilshire, we engaged with commuters, shoppers, and tourists, showcasing vivid creative.
• New York City, Times Square: In the heart of Times Square, the towering digital screen presented Jil Sander to millions of visitors, delivering bold visuals in the epicentre of global media.
• Tokyo, Shibuya Crossing: Achieving a true takeover with a seven digital unit domination , the campaign captivated audiences at the world-famous Shibuya Crossing, creating a single, synchronised display.
• Shanghai, West Nanjing Road: Utilising dynamic digital spectaculars in Shanghai’s bustling commercial district, we targeted one of China’s busiest retail hubs.

Campaign Highlights

• Maximum Visibility: Each location offered prime exposure on massive digital screens.
• Dynamic Content Strategy: The campaign delivered tailored messaging and bold creative keeping the content fresh and engaging.
• Unmatched Impact: By featuring in iconic global locations, Jil Sander not only captured in-person attention but also generated a social media buzz, with displays becoming a backdrop for selfies and viral content.

Bringing High Fashion to High Places

This campaign demonstrated the power of DOOH advertising, combining scale, creativity, and strategic placement to connect with millions of consumers. The multifaceted approach allowed Jil Sander to tell its story in a way that was both immersive and unforgettable, reinforcing its position as a global fashion leader.

Want your brand on the world’s biggest stages? Contact Pack London to create your own global DOOH campaign with maximum reach and lasting impact!

Want your brand out on the streets? Browse our outdoor advertising services or get in touch.

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The post Jil Sander Lights Up Global Landmarks with a Spectacular DOOH Campaign appeared first on Pack London.