When an iconic luxury brand like Wolford marks a major milestone, the world’s most stylish streets become the stage. In celebration of the brand’s 75th anniversary and its renewed creative vision, our team executed an expansive out of home rollout across the key fashion, high-net-worth individual (HNWI) and luxury districts of New York City, Paris, Milan, and Vienna.

Strategic Targeting: Where Fashion Meets Influence

For a brand deeply rooted in luxury and sophistication, placement matters. Our campaign focused on core urban areas where style, culture and premium commerce intersect:

• New York City: Fashion Avenue and chic neighbourhoods attracting both global tastemakers and affluent audiences.
• Paris: Haute couture hubs where fashion heritage is front and centre.
• Milan: The beating heart of Italian style and design.
• Vienna: Elegant boulevards with discerning luxury shoppers and cultural influence.

These metropolitan districts set the perfect backdrop for Wolford’s narrative of timeless elegance and modern reinvention.

Formats That Drive Brand Awareness

To reach audiences at multiple touch points throughout their urban experience, we deployed a dynamic mix of out-of-home formats including:

Digital Bus Shelters
Ground level digital panels in high footfall zones brought Wolford’s visuals to life, capturing attention with clarity.

Static Bus Shelters
Premium street level placements reinforced brand presence throughout prime commuter routes.

MUPIs
Strategically positioned in high footfall locations, these units offered repeat exposure throughout the day – perfect for reinforcing brand recall within luxury locations.

A Celebration Rooted in Heritage and Reinvention

As Wolford steps into its 75th year, the brand’s anniversary campaign does more than spotlight iconic wardrobe pieces – it marks a turning point in creative direction and business strategy. The special installation of the anniversary bodysuit and the broader marketing narrative reflect a renewed emphasis on design heritage, quality craftsmanship and forward thinking relevance in the luxury landscape.

This out-of-home rollout, aligned with Wolford’s strategic brand momentum, brought that ethos to life in the world’s most influential fashion capitals, speaking directly to audiences who value both sophistication and substance.

Big Impressions, Bigger Context

· 18M+ total campaign impressions across four global hubs
· Targeted exposure within fashion, luxury and HNWI districts
· Rich blend of digital and static out-of-home formats
· Amplified Wolford’s anniversary narrative and premium positioning

By placing Wolford at the heart of these distinguished urban landscapes, the campaign didn’t just advertise a product. It put a legacy centre stage.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Bus Shelters Digital Mupis Roadside

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The post A Global Fashion Statement: Wolford in NYC, Paris, Milan & Vienna appeared first on Pack London.

Pack London executed an ambitious Out-of-Home (OOH) campaign spanning London and New York City for NIOD, leveraging a mix of static and digital formats to generate maximum visibility and brand engagement.

A Strategic Multi-City Approach

Our campaign focused on high-impact placements in two of the world’s most dynamic cities:

London:

• Static 6-Sheet Bus Shelters: Placed in key commuter zones, delivering consistent brand messaging to daily travellers.
• 48 Sheet Billboards: Commanding attention with large-scale visuals on main roads and high-traffic areas.
• London Underground 4-Sheets: Engaging commuters in the busy tube network, offering frequent touchpoints throughout their journeys.
• Wrapped Taxis: Turning London’s iconic black cabs into mobile billboards, showcasing the brand across the city’s bustling streets.

New York City:

• Digital & Static Bus Shelters: Combining bright digital displays with traditional posters to create a dynamic mix of messaging in prime locations.
• Digital Newsstands: Engaging pedestrians with targeted ads through high-visibility digital screens in busy neighbourhoods.

Why This Campaign Worked

By blending static and digital formats, our campaign achieved:

• High Frequency & Reach: Across multiple touchpoints, ensuring the brand was seen by commuters, tourists, and locals alike with a total 62 Million Campaign Impressions.
• Strategic Placement: Leveraging high-footfall areas such as shopping districts, business hubs, and transport networks to maximise engagement.
• Brand Consistency Across Markets: Adapting the creative approach to suit local audiences while maintaining a unified brand voice.

The Impact

The campaign generated widespread awareness, with the dual-city strategy offering the brand a transatlantic presence. The combination of static visibility and digital versatility allowed us to tailor messaging and achieve a memorable, impactful campaign.

Looking to create a campaign with international impact? Contact Pack London to bring your brand vision to life!

Want your brand out on the streets? Browse our outdoor advertising services or get in touch.

Bus Shelters Digital 6-Sheets Digital Bus Shelters Digital Mupis Digital Newsstands NYC Roadside Taxis Wrapped Taxi

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The post NIOD Goes Transatlantic with OOH in London and NYC appeared first on Pack London.

We executed a creative campaign for Oseree’s latest swimwear collection, showcasing it across a network of premium digital 6-Sheet displays strategically located in central Milan. This high-impact, out-of-home advertising initiative captured attention and boosted brand visibility in a bustling urban environment.

Swimwear Season Starts in December

A winter launch for swimwear is no accident. Resort season is booked in December, and Oseree met its audience at the exact moment intent peaks, putting shimmering campaign imagery in front of the shoppers, editors and buyers who define the season.

• Premium Digital 6-Sheets: Bright, high-resolution screens carrying the collection’s colour and shine through the winter streets.
• Central Milan Placements: Strategic locations in the heart of one of the world’s fashion capitals, surrounded by the very audience the collection was made for.

Bold placements in a bustling urban environment captured attention and boosted brand visibility exactly where it counts.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Digital 6-Sheets Digital Mupis Milan Roadside

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The post Oseree Showcases Their Latest Swimwear Collection in Milan appeared first on Pack London.