Pack London took IEM Cologne 2026 to the streets of the city that hosts it. Working with ESL, we ran a three-week multi-format campaign through May to drive ticket sales and buzz for the Intel Extreme Masters tournament at the Lanxess Arena, the venue Counter-Strike fans call the Cathedral of Counter-Strike.

A City Primed for the Cathedral of Counter-Strike

The plan combined traditional and non-traditional formats with precise targeting: gaming, retail and culture hotspots, the city’s busiest commuter hubs, and the approaches to the arena itself. By the time the world’s best 32 teams arrived to compete for the $1,250,000 prize pool, Cologne already knew.

The Formats

• Metro & Rail Digital 6-Sheets: Dynamic screens across the metro and rail network in the Deutz Trade Fair Area, minutes from the arena.
• Large Digital Infoscreens: High-impact digital placements at Central Station and the Deutz Trade Fair Area, reaching every wave of arriving fans.
• Premium Columns: Cologne’s iconic advertising columns carrying the campaign at street level on key roadside routes.
• Authorised A1 Street Posters: Street-level poster runs through the city’s gaming, retail and culture districts.
• Central Station Ground Poster: A floor vinyl pointing arrivals straight to the event: IEM Cologne, this way.
• Rail & Roadside Billboards: Large-format coverage on commuter rail corridors and main roads across the city.

Three Weeks to Fill the Biggest Stage in Counter-Strike

Esports audiences are young, urban and mobile, exactly the people out-of-home reaches best. Three weeks of citywide presence put one of gaming’s major international events in front of Cologne at every turn: on the platform, on the concourse, on the street and on the way to the arena doors.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Digital 6-Sheets Rail Billboards

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The post The Cathedral of Counter-Strike: Taking IEM Cologne to the Streets appeared first on Pack London.

We partnered with Clarks to launch their new PACE shoe range – an energetic, movement-focused line designed to celebrate comfort, style and everyday momentum. To match the energy of the product, we delivered a fast-paced, high-impact Out of Home campaign across London and New York City, rolling out in two phases: a teaser reveal and a hero launch burst.

The result? A global takeover that put PACE at the centre of culture, commerce and commuter life.

A Two-Phase Rollout Built for Anticipation & Impact

Teaser Phase

We kicked off with a disruptive teaser burst designed to spark buzz and early intrigue. Minimal copy, striking visuals and bold colour blocking created a recognisable motif that appeared across both cities before the final reveal.

Main Campaign Launch

Once the intrigue had landed, we unleashed the full creative, delivering scale, clarity and repetition across high-traffic pedestrian, commuter and retail hotspots.

Multi-Format Strategy Across Two Global Fashion Capitals

To ensure PACE was impossible to miss, we deployed a powerful mix of formats built for frequency, dominance and cultural relevance.

LONDON

• Bus Shelters delivering high-frequency street-level visibility
• Westfield London & Westfield Stratford 6-Sheets and Digital Spectaculars reaching premium retail audiences
• Oxford Street Digital Spectacular providing iconic central London impact
• London Underground 6-Sheets saturating commuter pathways

NEW YORK CITY

• Bus Shelters across Manhattan, Brooklyn and Soho
• Prime retail hubs including downtown shopping corridors
• Digital Trucks covering key fashion, arts and nightlife neighbourhoods

Across both markets, the creative strategy ensured consistency, brand recall and bold visibility from morning commuters to late-night city explorers.

117 Million Impressions & Massive Cultural Reach

With a thoughtfully sequenced strategy and placements in the most influential districts of both cities, the PACE campaign delivered:

• 117 million+ impressions globally
• High-frequency exposure in commuter and retail environments
• Extensive coverage in areas popular with Gen Z, young professionals and culture-focused consumers
• Strong brand recognition throughout the launch period

The result was a fast-paced, culturally integrated campaign that matched the energy of the product and embedded PACE firmly into the daily journeys of millions.

A Launch That Moves at the Speed of PACE

From London’s major retail arteries to New York’s creative neighbourhoods, the Clarks PACE launch delivered scale, movement and momentum – exactly what the new footwear range represents.

This multi-format global activation is a powerful example of how Out of Home, street media and digital amplification can come together to create a launch that is everywhere your audience moves.

Thinking about your next campaign? See our full range of outdoor advertising services or contact us to talk it through.

Bus Shelters Digital 6-Sheets Roadside Stencils Stickers Wildposting

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The post Clarks PACE: A High-Energy Global Launch Across London & New York City appeared first on Pack London.

Pack London executed an ambitious Out-of-Home (OOH) campaign spanning London and New York City for NIOD, leveraging a mix of static and digital formats to generate maximum visibility and brand engagement.

A Strategic Multi-City Approach

Our campaign focused on high-impact placements in two of the world’s most dynamic cities:

London:

• Static 6-Sheet Bus Shelters: Placed in key commuter zones, delivering consistent brand messaging to daily travellers.
• 48 Sheet Billboards: Commanding attention with large-scale visuals on main roads and high-traffic areas.
• London Underground 4-Sheets: Engaging commuters in the busy tube network, offering frequent touchpoints throughout their journeys.
• Wrapped Taxis: Turning London’s iconic black cabs into mobile billboards, showcasing the brand across the city’s bustling streets.

New York City:

• Digital & Static Bus Shelters: Combining bright digital displays with traditional posters to create a dynamic mix of messaging in prime locations.
• Digital Newsstands: Engaging pedestrians with targeted ads through high-visibility digital screens in busy neighbourhoods.

Why This Campaign Worked

By blending static and digital formats, our campaign achieved:

• High Frequency & Reach: Across multiple touchpoints, ensuring the brand was seen by commuters, tourists, and locals alike with a total 62 Million Campaign Impressions.
• Strategic Placement: Leveraging high-footfall areas such as shopping districts, business hubs, and transport networks to maximise engagement.
• Brand Consistency Across Markets: Adapting the creative approach to suit local audiences while maintaining a unified brand voice.

The Impact

The campaign generated widespread awareness, with the dual-city strategy offering the brand a transatlantic presence. The combination of static visibility and digital versatility allowed us to tailor messaging and achieve a memorable, impactful campaign.

Looking to create a campaign with international impact? Contact Pack London to bring your brand vision to life!

Want your brand out on the streets? Browse our outdoor advertising services or get in touch.

Bus Shelters Digital 6-Sheets Digital Bus Shelters Digital Mupis Digital Newsstands NYC Roadside Taxis Wrapped Taxi

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The post NIOD Goes Transatlantic with OOH in London and NYC appeared first on Pack London.

We executed a creative campaign for Oseree’s latest swimwear collection, showcasing it across a network of premium digital 6-Sheet displays strategically located in central Milan. This high-impact, out-of-home advertising initiative captured attention and boosted brand visibility in a bustling urban environment.

Swimwear Season Starts in December

A winter launch for swimwear is no accident. Resort season is booked in December, and Oseree met its audience at the exact moment intent peaks, putting shimmering campaign imagery in front of the shoppers, editors and buyers who define the season.

• Premium Digital 6-Sheets: Bright, high-resolution screens carrying the collection’s colour and shine through the winter streets.
• Central Milan Placements: Strategic locations in the heart of one of the world’s fashion capitals, surrounded by the very audience the collection was made for.

Bold placements in a bustling urban environment captured attention and boosted brand visibility exactly where it counts.

Planning something similar for your brand? Explore our outdoor advertising services or get in touch with the team.

Digital 6-Sheets Digital Mupis Milan Roadside

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The post Oseree Showcases Their Latest Swimwear Collection in Milan appeared first on Pack London.