THE ROUTE

On the Roads LA Actually Rides

We partnered with Rapha to put its coastal LA campaign, ‘All roads lead here.’, on the exact roads the city rides. Not one site. A route: the boardwalk at Venice Beach, up the Pacific Coast Highway through Malibu, back through Santa Monica, inland to the climbs of Griffith Park.

• Venice Beach, the confirmed start zone for the LA28 Olympic Road Race
• Malibu & the Pacific Coast Highway, the open coastal corridor synonymous with LA road riding
• Santa Monica, home turf, anchored by Rapha’s Clubhouse at 1347 4th Street
• Griffith Park, the confirmed finish zone for both the LA28 Road Race and Time Trial

WALLSCAPE & BULLETIN

Impossible to Miss on PCH

The centrepiece: a Wallscape & Bulletin Domination at Pacific Coast Highway and Entrada in Santa Monica, the gateway corner where the coastal ride into Malibu begins.

We layered in street posters through Venice and Santa Monica and dedicated barricades around the Clubhouse. Repetition built into the rides LA’s cyclists already do.

From the PCH to the Griffith Park climbs,
Rapha owned the road.

Concentrated reach across Venice Beach, Malibu, Santa Monica and Griffith Park. High-frequency visibility to LA’s road cycling community, on their own routes and their own Clubhouse doorstep.

No single hero site. The whole route, owned.

Related Campaigns

Martine Rose AW24 Collection: A Global OOH Campaign

Jil Sander Lights Up Global Landmarks

The post Rapha ‘All Roads Lead Here’: A Coastal Los Angeles Takeover appeared first on Pack London.

Pack London executed a striking Out-of-Home (OOH) campaign that spanned six global cities to launch the Autumn/Winter 2024 collection for Martine Rose, blending digital innovation with cultural touchpoints to showcase the brand to a worldwide audience.

London: Immersive & Targeted Advertising

London was at the heart of this campaign, with a multi-layered approach that ensured high-frequency exposure across the city:

• London Underground DEPs & Digital 6-Sheets: Capturing the attention of commuters with dynamic digital displays on high-footfall routes.
• Recording Studios Screens: Aligning with Martine Rose’s strong connection to the music scene, displaying content directly to creatives and culture-makers.
• Electronics Store Window Installations: We designed bespoke installations across several electronics stores with multiple synced screens to showcase Martine Rose’s bold visuals.
• Digital Trucks: Bringing the campaign on the move, showcasing the collection through high-impact digital displays on the streets of central London.
• Exclusive Cinema Screening: Hosted at a vintage cinema store, providing an intimate setting for an invited audience, blending fashion, film, and brand storytelling.

Expanding the Campaign Across the Globe

The campaign didn’t stop in London. It created a splash in key global markets, each with a tailored approach:

• Los Angeles: A striking digital billboard showcased the collection in prime locations, leveraging the city’s high-impact advertising spaces.
• New York City:
  • Digital Trucks and 55″ roadside digital screens offered mobile and static visibility.
  • Electronics Store Installation delivered a compelling window display in central Manhattan.
  • Digital Subway Liveboards brought the brand’s visuals directly to subway commuters, combining artistic creative with daily travel routines.
• Paris:
  • A synchronised digital 6-sheet metro network domination showcased the Martine Rose collection in a bold and unified creative execution, ensuring consistency and impact across the Parisian metro system.
• Shanghai:
  • The campaign reached millions of commuters with a trackside LED network spanning 40 stations and a Station DP Network across 18 key transport hubs. The extensive digital rollout offered a comprehensive brand presence in one of Asia’s busiest cities.
• Tokyo:
  • Digital platform screens at Ginza Station provided a premium advertising space, combining high-quality visuals with high-frequency footfall, reaching a diverse urban audience.

Delivering a Bold, Global Impact

The Martine Rose AW24 campaign harnessed the power of digital media, delivering a unified brand message while allowing for localised impact. The integration of digital spectaculars, dynamic content, and cultural placements enabled the brand to create a buzz across continents, aligning perfectly with the collection’s bold aesthetic and global appeal.

Bring Your Brand to Life with Pack London

If you’re ready to launch a global OOH campaign that reaches millions with dynamic, high-impact media, contact Pack London today!

Thinking about your next campaign? See our full range of outdoor advertising services or contact us to talk it through.

Digital Spectacular Installation Metro Subway

Related Campaigns

Jil Sander’s global DOOH landmark campaign

Mulberry’s Underground takeover

The post Martine Rose AW24 Collection: A Global OOH Campaign Across Six Cities appeared first on Pack London.

We launched an eye-catching Digital Out-of-Home (DOOH) campaign for Jil Sander, showcasing dynamic content across some of the world’s most iconic digital spectaculars. The campaign captivated audiences in Los Angeles, New York City, Tokyo, and Shanghai. It delivered high-impact visuals on premium digital screens in some of the world’s most well known locations.

A Global Campaign on Iconic Screens

The campaign strategically targeted four bustling cities, renowned for their vibrant streets and unmatched foot traffic:

• Los Angeles, Wilshire Boulevard: With large-format digital displays along Wilshire, we engaged with commuters, shoppers, and tourists, showcasing vivid creative.
• New York City, Times Square: In the heart of Times Square, the towering digital screen presented Jil Sander to millions of visitors, delivering bold visuals in the epicentre of global media.
• Tokyo, Shibuya Crossing: Achieving a true takeover with a seven digital unit domination , the campaign captivated audiences at the world-famous Shibuya Crossing, creating a single, synchronised display.
• Shanghai, West Nanjing Road: Utilising dynamic digital spectaculars in Shanghai’s bustling commercial district, we targeted one of China’s busiest retail hubs.

Campaign Highlights

• Maximum Visibility: Each location offered prime exposure on massive digital screens.
• Dynamic Content Strategy: The campaign delivered tailored messaging and bold creative keeping the content fresh and engaging.
• Unmatched Impact: By featuring in iconic global locations, Jil Sander not only captured in-person attention but also generated a social media buzz, with displays becoming a backdrop for selfies and viral content.

Bringing High Fashion to High Places

This campaign demonstrated the power of DOOH advertising, combining scale, creativity, and strategic placement to connect with millions of consumers. The multifaceted approach allowed Jil Sander to tell its story in a way that was both immersive and unforgettable, reinforcing its position as a global fashion leader.

Want your brand on the world’s biggest stages? Contact Pack London to create your own global DOOH campaign with maximum reach and lasting impact!

Want your brand out on the streets? Browse our outdoor advertising services or get in touch.

Digital Spectacular Dominations

Related Campaigns

Martine Rose’s six-city AW24 campaign

Stella McCartney’s three-city impact campaign

The post Jil Sander Lights Up Global Landmarks with a Spectacular DOOH Campaign appeared first on Pack London.