Wrapped Taxi Archives - Pack London (D)OOH Out Of Home Marketing Specialists Tue, 14 Jul 2026 20:18:13 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.2 https://packlondon.com/wp-content/uploads/2025/11/favicon.ico Wrapped Taxi Archives - Pack London 32 32 NIOD Goes Transatlantic with OOH in London and NYC https://packlondon.com/niod-goes-transatlantic-with-ooh-in-london-and-nyc/ Fri, 19 Jul 2024 11:38:00 +0000 https://packlondon.com/?p=9053 Pack London launched an impactful Out-of-Home campaign for NIOD in London and New York City, utilising static and digital formats. The campaign featured high-impact placements and generated 62 million impressions. Its strategic execution ensured brand visibility, engagement, and consistency across both markets, ultimately achieving significant awareness and impact.

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ClientNIOD
CitiesLondon · New York
FormatsBillboards · Bus Shelters · Taxis

Pack London executed an ambitious Out-of-Home (OOH) campaign spanning London and New York City for NIOD, leveraging a mix of static and digital formats to generate maximum visibility and brand engagement.

A Strategic Multi-City Approach

Our campaign focused on high-impact placements in two of the world’s most dynamic cities:

London:
  • Static 6-Sheet Bus Shelters: Placed in key commuter zones, delivering consistent brand messaging to daily travellers.
  • 48 Sheet Billboards: Commanding attention with large-scale visuals on main roads and high-traffic areas.
  • London Underground 4-Sheets: Engaging commuters in the busy tube network, offering frequent touchpoints throughout their journeys.
  • Wrapped Taxis: Turning London’s iconic black cabs into mobile billboards, showcasing the brand across the city’s bustling streets.
New York City:
  • Digital & Static Bus Shelters: Combining bright digital displays with traditional posters to create a dynamic mix of messaging in prime locations.
  • Digital Newsstands: Engaging pedestrians with targeted ads through high-visibility digital screens in busy neighbourhoods.

Why This Campaign Worked

By blending static and digital formats, our campaign achieved:

  • High Frequency & Reach: Across multiple touchpoints, ensuring the brand was seen by commuters, tourists, and locals alike with a total 62 Million Campaign Impressions.
  • Strategic Placement: Leveraging high-footfall areas such as shopping districts, business hubs, and transport networks to maximise engagement.
  • Brand Consistency Across Markets: Adapting the creative approach to suit local audiences while maintaining a unified brand voice.

The Impact

The campaign generated widespread awareness, with the dual-city strategy offering the brand a transatlantic presence. The combination of static visibility and digital versatility allowed us to tailor messaging and achieve a memorable, impactful campaign.

Looking to create a campaign with international impact? Contact Pack London to bring your brand vision to life!

Want your brand out on the streets? Browse our outdoor advertising services or get in touch.

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