We launched an eye-catching Digital Out-of-Home (DOOH) campaign for Jil Sander, showcasing dynamic content across some of the world’s most iconic digital spectaculars. The campaign captivated audiences in Los Angeles, New York City, Tokyo, and Shanghai. It delivered high-impact visuals on premium digital screens in some of the world’s most well known locations.

A Global Campaign on Iconic Screens

The campaign strategically targeted four bustling cities, renowned for their vibrant streets and unmatched foot traffic:

• Los Angeles, Wilshire Boulevard: With large-format digital displays along Wilshire, we engaged with commuters, shoppers, and tourists, showcasing vivid creative.
• New York City, Times Square: In the heart of Times Square, the towering digital screen presented Jil Sander to millions of visitors, delivering bold visuals in the epicentre of global media.
• Tokyo, Shibuya Crossing: Achieving a true takeover with a seven digital unit domination , the campaign captivated audiences at the world-famous Shibuya Crossing, creating a single, synchronised display.
• Shanghai, West Nanjing Road: Utilising dynamic digital spectaculars in Shanghai’s bustling commercial district, we targeted one of China’s busiest retail hubs.

Campaign Highlights

• Maximum Visibility: Each location offered prime exposure on massive digital screens.
• Dynamic Content Strategy: The campaign delivered tailored messaging and bold creative keeping the content fresh and engaging.
• Unmatched Impact: By featuring in iconic global locations, Jil Sander not only captured in-person attention but also generated a social media buzz, with displays becoming a backdrop for selfies and viral content.

Bringing High Fashion to High Places

This campaign demonstrated the power of DOOH advertising, combining scale, creativity, and strategic placement to connect with millions of consumers. The multifaceted approach allowed Jil Sander to tell its story in a way that was both immersive and unforgettable, reinforcing its position as a global fashion leader.

Want your brand on the world’s biggest stages? Contact Pack London to create your own global DOOH campaign with maximum reach and lasting impact!

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Digital Spectacular Dominations

Related Campaigns

Martine Rose’s six-city AW24 campaign

Stella McCartney’s three-city impact campaign

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