Barricades Archives - Pack London (D)OOH Out Of Home Marketing Specialists Fri, 17 Jul 2026 11:47:20 +0000 en-GB hourly 1 https://wordpress.org/?v=7.0.2 https://packlondon.com/wp-content/uploads/2025/11/favicon.ico Barricades Archives - Pack London 32 32 Rapha ‘All Roads Lead Here’: A Coastal Los Angeles Takeover https://packlondon.com/rapha-all-roads-lead-here-a-coastal-los-angeles-takeover/ https://packlondon.com/rapha-all-roads-lead-here-a-coastal-los-angeles-takeover/#respond Fri, 17 Jul 2026 11:47:20 +0000 https://packlondon.com/?p=12281 Rapha's 'All roads lead here.' owned LA's coastal cycling corridor, from Venice Beach to Malibu, with wallscapes, bulletins, street posters and barricades.

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ClientRapha
CityLos Angeles
FormatsWallscapes · Bulletins · Street Posters · Barricades
Scale26.1M+ impressions
Rapha street posters along Santa Monica, Los Angeles
Street Posters, Santa Monica
THE ROUTE

On the Roads LA Actually Rides

We partnered with Rapha to put its coastal LA campaign, ‘All roads lead here.’, on the exact roads the city rides. Not one site. A route: the boardwalk at Venice Beach, up the Pacific Coast Highway through Malibu, back through Santa Monica, inland to the climbs of Griffith Park.

  • Venice Beach, the confirmed start zone for the LA28 Olympic Road Race
  • Malibu & the Pacific Coast Highway, the open coastal corridor synonymous with LA road riding
  • Santa Monica, home turf, anchored by Rapha’s Clubhouse at 1347 4th Street
  • Griffith Park, the confirmed finish zone for both the LA28 Road Race and Time Trial
Rapha 'All roads lead here.' bulletin domination, Santa Monica
Bulletin Domination, PCH
WALLSCAPE & BULLETIN

Impossible to Miss on PCH

The centrepiece: a Wallscape & Bulletin Domination at Pacific Coast Highway and Entrada in Santa Monica, the gateway corner where the coastal ride into Malibu begins.

We layered in street posters through Venice and Santa Monica and dedicated barricades around the Clubhouse. Repetition built into the rides LA’s cyclists already do.

Dedicated barricades, Rapha Clubhouse Santa Monica
Dedicated barricades, Rapha Clubhouse Santa Monica

From the PCH to the Griffith Park climbs,
Rapha owned the road.

26.1M+Impressions along LA’s coastal cycling corridor

Concentrated reach across Venice Beach, Malibu, Santa Monica and Griffith Park. High-frequency visibility to LA’s road cycling community, on their own routes and their own Clubhouse doorstep.

No single hero site. The whole route, owned.

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