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Urban Development announces ‘Industry Takeover’ line-up at The Great Escape - Showcase with Paigey Cakey, Tizzy & Brandz, The Masks & Seminar with Universal Music

Urban Development announces ‘Industry Takeover’ line-up at 
The Great Escape 2017


Showcase with Paigey Cakey, Kojey Radical, Tizzy & Brandz, The Masks 
+ Seminar with Universal Music

(Wednesday, 3rd May) - Reinforcing its commitment to supporting emerging talent, as well as the next generation of music industry professionals – music talent development organisation, talent incubator, educator and charity Urban Development has announced an incredible line-up for its Industry Takeover Showcase and Seminar at this year’s The Great Escape festival in Brighton on the afternoon of Friday 19th May.


The festival for new music, The Great Escape, returns to Brighton 18th – 20th May 2017. Now entering its twelfth year, it is globally renowned for producing some of the most exciting and diverse festival line-ups out there. With over 450 of the best upcoming international and local artists taking to the streets of the seaside town, the festival is a showcase of unique performances across 30 plus venues including a 2017 Brighton Palace Pier takeover from punk-rockers Slaves. Running alongside the music programme is the UK’s foremost industry convention which will see a series of insightful talks and panels. The incredible line up so far includes; RAG’N’BONE MAN, SLAVES, RAY BLK, KANO, NIFULER YANYA, ALMA, THE MAGIC GANG, MARIKA HACKMAN, STFFLON DON, AVELINO, 67, COSIMA, THE JAPANESE HOUSE, HMLTD, TOM GRENNAN. 





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The Industry Takeover Showcase, held at The Queens Hotel, will feature performances from hot talent such as Paigey Cakey, Tizzy & Brandz and The Masks, all three being Urban Development supported artists. They will be joined by Kojey Radical and Folly Rae.


Urban Development has also teamed up with Universal Music to host a special edition Industry Takeover Seminar at The Old Courtroom, which will be chaired by Music Week.  The seminar aims to unpack the business behind the urban music scene and what this means in the future for young music industry professionals, independent and emerging artists. Urban Development and Universal Music have brought together a panel of music industry experts Alex Boateng (Head of Urban, Island Records), Tasha Demi (Product manager, Polydor Records), Zeon Richards (Director, Renowned) and Joss Meek (Head of Digital, Wired PR).


The Industry Takeover Seminar panel will be exploring how to grow the British urban music scene, what the role of major labels and label services should be for urban artists, looking at some of the recent innovative partnerships, joint ventures and deals between independently-minded talent and forward-thinking major labels.  


The Great Escape 'Delegate Ticket', 'Festival Ticket' and 'Day Ticket' holders will be able to access the showcase. The Great Escape 'Delegate Ticket' holders and those with access to the convention will be able to attend the seminar.  


Pamela McCormick, Founder and Director of Urban Development said ”It’s incredibly exciting to announce Urban Development’s lineup for The Great Escape this year, showcasing Paigey Cakey, who we co-manage, as well as The Masks and Tizzy & Brandz – all three of whom we have supported with Accelerator deals. We are delighted to bring our Industry Takeover strand to The Great Escape, also our partnership with Universal Music is part of a long-standing relationship with a mutual goal in growing a sector that is brimming with talent. It is all part of our purpose to develop, champion and educate diverse, young musical talent from the British urban music scene. With more innovative talent development activity being announced later this year, this is all part of our continuing commitment to build a centre of excellence for UK urban music, while playing an integral role within the music industry as a whole.”

Alex Boateng added As a friend of Urban Development, it’s a huge privilege to be part of the Industry Takeover Seminar panel at The Great Escape.  Urban Development nominated me and supported my application to the BBC Urban Music Bursary when I graduated from university, and I worked for the organisation for a short time thereafter, I am also a trustee of the Urban Development Foundation charity. This seminar panel was created following Island's announcement to establish an urban division, both Island and Urban Development want to grow the UK urban music scene, so it was perfect to team up with Urban Development to put this together.”

Paigey Cakey added “Urban Development have been there to support and look after my career as I develop and grow as an artist. It’s amazing to have an organisation that does such great work and is so influential in the music industry in my corner. I can’t wait to join UD at The Great Escape this year.”

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